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UK E-Commerce Performance Dashboard
Order-level sales data · 1 Dec 2010 – 9 Dec 2011
Headline metrics
Total Revenue
£0
Across 19,865 orders
Total Orders
0
~53 orders / day avg
Active Customers
0
65.5% are repeat buyers
Avg Order Value
£0
Median order: £303.20
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Revenue is customer-concentrated
The top 20% of customers (867 buyers) generate 78.7% of total revenue — a classic wholesale long-tail pattern.
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Mostly domestic, growing abroad
The UK drives 84.8% of revenue; the remaining 15.2% is spread across 37 other countries, led by the Netherlands and Ireland.
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Strong seasonal peak
Nov '11 was the strongest month at £1.50M, up +32.8% month-over-month as holiday buying ramped up.
Revenue trend
Monthly Revenue & Orders
Dec 2011 is a partial month (data through Dec 9)
📊 Revenue (bars) · Orders (line)
Revenue by Category
Share of total revenue
Markets & shopping patterns
Domestic vs. International
Top non-UK markets by revenue
🇬🇧 United Kingdom · 84.8%15.2% · International
Orders by Day of Week
No transactions are recorded on Saturdays
Top products
Top 8 Products by Revenue
Excludes postage / shipping line items
#ProductRevenue shareRevenue